Joey Rochlin
J

Beautiful iPhone apps for premium brands.

I’m Joey Rochlin, an independent iOS developer in Santa Barbara. I design and build custom apps for studios, spas, clinics and boutique businesses, published on the App Store under your name.

REPLAYGEEKED OUTFLY(er)REPLAY, GEEKED OUT and FLY(er) are live on the App Store.
9:41
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AAlex Morgan
Member since 2026
Class reminders
My schedule
Home studio
Downtown
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Designed & built by Joey Rochlin
your studio.
Version 1.0
HomeBookWatchVisit
Book in two tapsOpens the booking system you already use
RemindersStraight to your clients’ lock screens
Your name on the App StorePublished under your business

Designed, built and shipped by me. Live on the App Store.

An app your clients open every week.

Your website helps people find you. An app keeps the people who already love you coming back: booked, reminded and one tap away.

9:41
your studio.
Today · 7:30 AM · Reformer

Reformer Flow with Sam

Book this class
14Tue15Wed16Thu17Fri18Sat
8:30AMMat FoundationsStudio B · 50 minBook
12:00PMTower SculptStudio A · 45 minBook
6:15PMReformer RestoreStudio A · 50 minBook
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9:41
Book
Tue, Jan 14 · 7:30 AM · Downtown
Reformer Flow
You’ll finish on your studio’s booking page, so spots, packages and payments stay exactly where they are today.
Your booking system
The one you already use
Add to Calendar
With a reminder
Continue to booking
9:41
Tuesday, January 14
7:30
ynowyour studio.
Reformer Flow starts in 1 hour. Grip socks are in the lobby if you need them.
ySunyour studio.
Your week: 3 classes booked. Keep the streak going.
9:41
Watch
New this week

10-minute morning core

Hip opener12 min
Breathwork8 min
Mat basics15 min
Stretch it out10 min
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9:41
Visit
Downtown
1201 State Street · Open 6 AM – 8 PM
DirectionsCallEmail
Westside
418 Mesa Road · Open 7 AM – 7 PM
DirectionsCallEmail
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01

Your brand, on their home screen.

Clients see your name every time they unlock their phone. The app opens to today’s schedule, your next class and what’s new, designed to match your brand down to the type.

The first thing they see is you, not a marketplace full of competitors.

02

Booking without the friction.

Tap a class, then finish on the booking system you already use. Your packages, memberships and payments stay where they are, and nobody has to learn anything new.

Works with Mindbody, Momence, WellnessLiving, Vagaro, Boulevard, Acuity and other web booking pages.

03

Reminders that bring them back.

Friendly nudges before class, and a weekly note to keep the habit going. Set from the app on their own iPhone, so there’s no extra service to pay for.

People who book ahead show up. People who show up stay.

04

A home for your videos.

Your workouts, tutorials and welcome messages in a library that feels like a streaming service, the same craft behind my own streaming app, REPLAY.

You provide the videos. I make them look the way they deserve.

05

Everything about visiting you.

Every location with hours, directions, call and email. First-timers find you easily; regulars get there faster.

Plus requests for private sessions, events and gift cards, sent straight to your inbox.

Screens show a sample app. Yours is designed around your brand, your photos and your content.

Built by me. Live on the App Store.

Before I build yours, look at mine. Three apps I designed, built and launched myself, across iPhone, iPad, Mac, Apple TV and Apple Watch.

REPLAY

Your movies, shows and home videos, beautifully organized into a private streaming service with posters, Continue Watching and Up Next.

About REPLAY   App Store

GEEKED OUT

Record vocals over built-in beats, master songs, split stems and cut beat-synced music videos. 13 pro tools in one app.

About GEEKED OUT   App Store

FLY(er)

A social network where artists, creators and everyone post in seconds, with profiles, link in bio, music and an Apple Watch app.

About FLY(er)   App Store

Yours, start to finish.

No templates and no monthly app-builder platform. A real, native app made for your business.

You own it.

Once it’s paid for, the app is yours. It lives in your own Apple Developer account, under your business name.

It looks like you.

Designed around your brand, your photos and your voice, with the polish people expect from the apps they love.

It stays sharp.

An optional care plan keeps your app updated for new iPhones and iOS releases, with content updates every quarter.

From first call to the App Store.

A clear, fixed process. You see your app on your own iPhone long before it launches.

  1. A short call

    We talk about your business, your clients and what your app should do.

  2. Mockups

    You see what your app could look like, designed in your brand, before you commit.

  3. Build and preview

    I build it, and you try it on your own iPhone through Apple’s TestFlight.

  4. Launch

    I submit it to the App Store under your name and stay with it until it’s approved.

See the full process

Good questions.

More answers on the questions page.

How much does a custom app cost?

Every app is quoted as one fixed project price after a short call, based on what your app needs to do. You’ll know the full price and what’s included before anything starts. No hourly billing.

Do I need to change my booking system?

No. Your app opens the booking system you already use, so classes, packages, memberships and payments stay exactly where they are.

Whose name is on the App Store?

Yours. The app is published from your own Apple Developer account, under your business name. I walk you through setting it up.

Does it replace my website?

No, it works alongside it. Your website is for people finding you. Your app is for the people who already love you and come back every week.

How long does it take?

It depends on the app, and your proposal includes a timeline. You’ll see your app on your own iPhone through Apple’s TestFlight well before launch.

Tell me about your business.

Send a few lines about what you do. I’ll reply with ideas for your app and mockups of what it could look like.

hello@getflyer.app